Strategic plan

Our vision


Safe oral health care for New Zealand.

Our purpose


To protect public health and safety by ensuring oral health professionals are safe, competent and fit to practise.

Our values


  • The interests of patients and the public come first
  • Fairness and consistency
  • Integrity
  • Transparency
  • Responsiveness
  • Independence

Strategic plan


The Council's Strategic Plan for 2015-2020 set out the Council's strategic direction for the period 2015 - 2020.  

The Strategic Plan is intended to:

  • provide a guiding framework for what we will do over the next five years and how we will do it
  • set out where we will focus our particular attention
  • signal our priorities to our stakeholders, including oral health practitioners, users of oral health care services, and the wider public
  • provide a basis against which we can measure progress in achieving our intentions.


While our purpose and vision are set for the long term, our priorities and actions are designed to respond to the changing environment and new opportunities.

Please note: In 2019, the Council extended the 2015 - 2020 strategic plan until 2021 to allow completion of two major strategic projects - recertification and IT. All other strategic priorities remain unchanged. 

Strategic plan 2015-2020